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What is Executive Coaching?

“Coaching is a partnership of equals whose aim is to achieve speedy, increased and sustainable effectiveness through focused learning in every aspect of the client life. Coaching raises self-awareness and identifies choices…” Jenny Rogers

What is Coaching?

More and more, executives choose coaching as a proactive component to their professional life; one that helps them achieve a new level of performance. Executive Coaching is a practice that assists leaders in their intellectual and emotional development in the context of a professional setting.

Coaching is not a remedial. it is a tool to help high performing individuals build on their strengths, gain new insights and form good habits.  

Coaching is confidential. The information you share with your coach will remain between you and your coach. Most coaches follow the ethics guidelines provided by the International Coaching Federation.

Coaching has a proven return on investment (ROI):

  • A survey of 100 executives found that coaching provided an average return on investment of almost six times the cost. This study found that the benefits to their companies included improvements in productivity, organizational strengths, retention of executives receiving coaching, cost reductions, and bottom-line profitability. (Source: Manchester Inc. Survey)
  • According to research by the International Coach Federation, companies that used professional coaching have seen a median return on their investment of 7 times their initial investment.

What are typical reasons people work with a coach?

  • There is a goal, challenge, or opportunity that is urgent, compelling, and/or exciting.
  • There is a gap in knowledge, skills, confidence, or resources.
  • There is a desire to accelerate results.
  • There is a lack of clear direction- may be personal or professional.
  • You feel stuck and you need help figuring out what’s next.
  • You need help figuring out your core strengths and how best to leverage them.

Common Coaching Goals Include:

  • Enhance leadership skills including influencing, communication and delegation.
  • Increase self-confidence and executive presence.
  • Create time to think strategically and plan for the future.
  • Inspire and motivate teams; develop high performing teams.
  • Improve emotional intelligence, also known as EQ.

How do I choose a coach?

It’s always wise to interview at least two potential coaches so you can get a feel for different coaching styles. You want to choose a coach who you trust and can build rapport with. You also want a coach who will challenge you in order to help you grow.

Choosing a coach is like interviewing any other professional. Here are questions you can ask:

  • Ask how the coach would support you in achieving your goals, how they measure success, and how they would help you overcome obstacles.
  • Explain your motivation, your reasons and interests in coaching, your expectations, and your desired outcomes. See if their responses resonate with you.
  • If you’re interested in an assessment like 360 degree feedback or emotional intelligence (EQ) ask the coach what approach s/he would recommend.
  • Rapport, trust and chemistry between you and your coach are key to a successful relationship. You want to feel comfortable with your coach. 

What to expect during the course of coaching:

  • The coach will meet and conduct a thorough interview with you to understand your strengths, developmental opportunities and goals. 
  • The coach may review your existing data including performance reviews, 360 feedback, and other assessment results if available.
  • During the coaching engagement the goal is for you to gain greater self-awareness, leverage strengths, understand your impact on others, create more effective alliances, experiment with and apply new behaviors. 
  • You’ll usually spend an average of two to three hours per month in one on one coaching sessions. Many coaches will make themselves available for email questions, text, and quick telephone consultations between sessions at no extra charge.
  • The only information communicated to your manager is typically how you’re progressing against established goals. If your manager or organization is sponsoring (paying for) your coaching, your coach can help you get agreement up front regarding confidentiality.
  • At the end of the engagement, you will usually receive closing documents and measurement (often a self-assessment, possibly peer feedback) on how your behavior has changed as a result of coaching.

How is coaching distinct from other service professions?

Professional coaching focuses on goal setting, personal growth and measurable outcomes. It is not “just a conversation.”

Coaching Therapy Consultant Mentor
You are the expert; the coach is your peer Therapist is the expert Consultant is the expert Mentor is the expert
Focus is on your growth and forward movement in the present and future Focus is on your underlying issues from the past Focus is on your specific project, goal or deliverable Focus is on providing you with their professional wisdom and guidance
Systematically helps you achieve personal and professional goals; forward looking Diagnose personal/mental health issues that may be holding you back Diagnose problems, prescribe and implement solutions; gives advice Advises, teaches and shares resources, tools and expertise
Guides the process so that you can achieve desired outcomes yourself Helps you understand your behavior and past to facilitate healing Helps you complete your projects and meet milestones Helps you to achieve desired outcomes with their guidance

We offer individual and team coaching for leaders at all levels. For more information, contact us info@reverbpeople.com.

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