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How Flowroute Partnered with Reverb to Help Them Achieve Their HR Strategy
Reverb partnered with Flowroute to create and implement a full suite of Human Resources programs which helped the company build their own internal HR team. The culture and processes created through this partnership helped them scale until they were acquired by a private equity backed multi-billion-dollar company.
Flowroute is a cloud-based communications platform which was beginning to see rapidly accelerating growth. The CEO, Eric Harber, realized that Flowroute needed expertise in designing the people infrastructure since the company had no in-house HR and approximately 50 employees.
Eric reached out to Reverb and appreciated the flexible approach to helping clients with what they needed versus a prescribed “you should do this” style.
He also liked the consultant chosen for the project due to her direct communication style, and experience in both large and small high tech companies.
Over the next eighteen months, Reverb’s consultant partnered with Eric, the executive team,
and employees to create and implement a full suite of Human Resources programs. This included a performance management program, an interviewer guide and company-wide interviewer training, new recruiting metrics, an employee referral program, an onboarding process, an annual compensation review, a well defined approach to sales compensation , and an annual employee survey.
The consultant also suggested developing Flowroute’s temporary HR generalist to become their full-time HR lead. While the generalist had limited experience, the Reverb consultant, along with the leaders, saw that she had great potential. Reverb’s consultant and the HR generalist worked side by side on the company’s HR initiatives, employee relations, and company realignment situations.
The HR Generalist was hired as a full-time employee and Reverb’s consultant shifted to support her on an on-call basis. This enabled Flowroute’s HR lead to handle day-to-day operations, with an experienced mentor she could contact as needed for complicated situations. In August 2018, Flowroute successfully sold to an Apollo (NYSE: APO) private equity backed multi-billion-dollar communications and data insights company (Intrado).
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